Greenwashing: What is it, and how can businesses avoid it?
The term greenwashing has become more important to understand than ever before. When the UK competition watchdog, the Competition and Markets Authority (CMA), looked into the green claims businesses were making in 2020, it found that over 40% could be misleading to consumers, and therefore, potentially break consumer law.
The CMA found the greenwashing tactics used include vague claims and unclear language such as ‘eco’ or ‘sustainable’ or reference to ‘natural products’ without adequate explanation or evidence of the claims. Companies making misleading claims about their green credentials were given until the end of 2021 to stop the practice of greenwashing.
If you are looking to understand:
- The true meaning of greenwashing, and how greenwashing is manifesting in the energy market specifically;
- Who is at risk of greenwashing; and
- How to ensure you are not greenwashing – unintentionally or otherwise.
Then this guide is for you.