Climate Stories That Work: Six ways to change hearts and minds about climate change
This guide is based on a review of communications research carried out by Rose Hendricks and Nicky Hawkins of the FrameWorks Institute. It has been prepared for On Road Media to support their strategic communications project funded by the Climate Change Collaboration of The Mark Leonard Trust, Ashden Trust and JJ Charitable Trust.
It outlines six tips to frame climate change to improve public understanding and inspire action. The guide translates research into practice, connecting a broad body of research to practical recommendations.