From carbon footprints to cultural influence: Engaging live music audiences on travel choices
This report looks at the insights from the Super-Low Carbon Live Music report, by exploring ideas for communication and engaging more effectively around audience travel.
This report and recommendations based on roundtable discussions with specialists from across the music industry, a small survey of festival goers at Shambala, and grounded in research on public engagement with climate change — offers a fresh take on a stubborn problem: how to positively influence the travel choices of live music audiences. It is designed as a practical resource for people working on live music and sustainability, and seeks to better engage audiences on travel choices.