Julie’s Bicycle Practical Guide: Communicating Sustainability
This guide will help communications professionals learn how to build a stronger brand by communicating their organisation’s sustainability activities. It will help sustainability champions learn how to better engage your communications colleagues on taking action.
It will give you the structure, insights and principles needed to develop external sustainability communications for your own unique situation. It does not explain how to reduce the direct impact of your marketing activities, like sourcing more sustainable printing.
This guide is structured as a process to work through. There are activities to be completed after each section. The worksheets for the activities and further resources can be found at the end of the guide in the Resources section. For the best results, work through the guide step by step.